Global Toy Industry Platform Highlights New Opportunities, Trends and Features Ahead of 2027 Fair
New Delhi, September 30, 2026: Spielwarenmesse, the world’s leading international trade fair for toys, hobbies, and leisure products, hosted an exclusive preview event at the Shangri-La Hotel, New Delhi, bringing together key stakeholders from India’s toy and games industry ahead of the 2027 edition in Nuremberg, Germany.
The event provided exhibitors with an early look at the opportunities, trends, and new features planned for Spielwarenmesse 2027. Through presentations, networking sessions, and exhibitor success stories, participants gained insights into how the international trade fair can support business expansion, global visibility, and new partnerships.
A key session was delivered by Atish Laddha, Partner, Rödl India, titled “Toy Story: The Export Edition.” The presentation covered export promotion schemes, duty benefits, subsidies and grants, and opportunities arising from Free Trade Agreements.
Spielwarenmesse also unveiled selected highlights for its 2027 edition. ToyTrends will provide an early perspective on emerging developments in the toy market, drawing on insights from the twelve-member TrendCommittee representing ten countries. The fair will also feature “Toys for Kidults,” a special display developed in collaboration with Ultra Comix and SPIEL Essen, showcasing products for adult toy enthusiasts across collectibles, tabletop games, and creative fantasy.
“The event comes at a significant time for India’s toy industry, aligning with the Government’s continued emphasis on promoting domestic toy manufacturing, strengthening the sector’s global presence and creating new opportunities for Indian toy manufacturers,” said Tanu Ailawadi, Managing Director at Spielwarenmesse India. “This preview event is our way of recognizing the region’s export potential and helping exhibitors prepare to make the most of their presence in Nuremberg.”
“Spielwarenmesse brings together supply and demand like no other industry event and creates the best conditions for sustainable business,” said Christian Ulrich, Member of the Executive Board at Spielwarenmesse Group (Spokesperson). “It is the place where the international industry comes together to shape the future of play. These face-to-face exchanges give rise to new perspectives and valuable insights that help all groups of participants make successful decisions for tomorrow.”
With more than seven decades of history, Spielwarenmesse continues to connect the global toy industry, providing a platform for discovering trends, building partnerships, and exploring new markets. The 76th edition of Spielwarenmesse will take place from February 2–6, 2027, in Nuremberg, Germany, and is expected to feature more than 2,000 exhibitors from over 68 countries, attracting tens of thousands of trade visitors.
About Spielwarenmesse
Spielwarenmesse® is the world’s leading international trade fair for the toy, hobby, and leisure products sector. The B2B event brings together established companies and startups to showcase their products, innovations, and trends to retailers and trade professionals from around the world. The event is complemented by Spielwarenmesse Digital and the e-journal “Spirit of Play,” providing year-round industry insights, analyses, and market information.
