New Delhi, 20 February 2026
Surya Brasil, the Brazilian clean beauty brand known globally for its natural henna-based hair colour solutions, has announced the expansion of its product portfolio in India. The company aims to reinforce and amplify its flagship Henna Cream while introducing a wider range of hair-care and treatment products tailored for the Indian market.
With a presence in over 40 countries, Surya Brasil is strengthening its focus on key growth markets, including India, supported by increased investments in marketing and trade engagement to deepen reach and visibility.
The expansion builds on Surya Brasil’s strong growth momentum in the United States, where the brand recorded 30% growth last year and outpaced the hair colour category by 16 percentage points, according to NielsenIQ data. This performance reflects rising consumer preference for natural and clean beauty alternatives.
The timing aligns with the rapid growth of the global natural cosmetics industry, which is projected to reach USD 74 billion by 2028. Increasing consumer awareness around ingredient transparency and sustainability is reshaping buying behaviour in India, particularly in the hair care segment. Surya Brasil’s expanded range aims to serve both professional salons and conscious consumers looking for effective, plant-based alternatives.
“At Surya Brasil, we have always believed that what you apply to your hair and skin matters,” said Clelia Angelon, Founder and CEO of Surya Brasil. “India has been an inspiration to us through Ayurveda, and expanding our portfolio here feels both strategic and meaningful.”
As part of its expansion, Surya Brasil is introducing a broader portfolio of complementary hair care and treatment products designed to create a complete clean beauty routine. The new additions include The Colour Fixation line, The Hair Therapy range, The Balanced Cleansing Shampoo, The Nourishment & Protection conditioner, Brazilian Vegetable Keratin, The Force line and The Bio Finishers range. Henna Clean and Henna Force further extend the brand’s offering with treatment-focused solutions aimed at improving scalp health and strengthening hair from root to tip.
The flagship product, Henna Cream remains at the centre of Surya Brasil’s India strategy. Formulated with up to 98% natural ingredients, the product offers full grey coverage while nourishing and strengthening the hair. Free from harsh chemicals such as ammonia and its by-products, including ethanolamine and triethanolamine, as well as PPD, Surya Brasil is aiming for a considerable market penetration in the natural hair care category with this flagship product.
With manufacturing headquartered in São Paulo and operations in Houston and Milan, Surya Brasil brings international quality standards and long-standing clean beauty credentials to the Indian market. The company says it remains committed to ethical formulations, responsible sourcing, and long-term investment in the region.
Founded in 1995, Surya Brasil is a global clean beauty brand present in more than 40 countries. The company develops natural, organic and sustainable hair and skincare solutions inspired by Brazilian biodiversity and Ayurvedic wisdom.